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The concept for Managed Response Marketing was developed during the Dot Com boom.
Recognising the potential of emerging digital technologies, database, web, digital print and e-mail, MRM was formed after the "irrational exuberance" of the boom had died and common sense (not to mention P&L realities) had prevailed.
Today the company specialises in helping customers increase sales through better targeted marketing and improving marketing communications with its IntelligentPrint Web-to-Print solutions for the agency, retail and corporate community. The company's web developments are ISO 9000 credited.
The Company runs HP/Indigo digital equipment, HP and Epson wide format printers for poster and Giclee printing.
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