|
 |
 |
|
|
| Service |
Deliverable |
|
|
| Strategic Consulting |
Firstly, we spend time getting to know your business. What is your business goal?
How can you fit that to a
latent customer need or desire?
We help you define your
audience, identifying their needs, wants and desires and what will motivate a
purchase decision.
Our research will help us develop a proper understanding of your prospects.
This is a key process if we are to progress to the next stage. We achieve
this through a combination of desk research and market knowledge. (Neglect to
build this picture of your target audience and you will be unable to identify
the key motivations and requirements of your prospects).
We develop a marketing plan and strategy to deliver the message with the
right frequency, timing, media mix and creative presentation to meet the
business objective.
|
|
| Database development and targeting |
Targeting is about seven times
as important as any other single factor in direct marketing. Locating and
targeting the right prospects in the right way is critical to the success of
any campaign.
We query your database using
our mining and profiling software to reveal target recipients, sales trends,
recency, frequency and value of customers.
We will take your data; eliminate duplicates, gone aways etc. correcting
where possible, adding forenames, and updating addresses.
|
|
| Creative |
We match text, graphics and
illustrations to each individual's personal profile to create highly personal
and relevant content. We have a 22 point check list to maximise the personal
impact including the obvious, focusing on the customer name and the
not-so-obvious, match primary or background images to the target profile.
Our process delivers messages that are appropriate, personal and relevant and crucially, initiate a response i.e. a purchasing decision!
|
|
| Production |
Our digital workflows merge
text and graphics driven by the database profiles producing personalised
print that is instantly recognisable by each recipient as unique to them.
|
|
| Fulfilment |
We print, pack, and distribute
on your behalf. We also offer a call centre service for both research and
campaign follow up.
|
|
| Analysis |
Marketing is an iterative
process. We will set up a system to record results and identify successful
and less successful elements of the campaign. These results will be fed back
to the customer and if required, the database will be updated ready to
re-start the cycle.
Return on investment is the prime measure. Each campaign will include a measurement process to determine
ROI.
If it's not measured, it's not managed.
|
| |
|
|
|
|
|
