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Most business databases we look at contain between 30% and 70% errors.
Our award winning software, allows us to clean your data, correcting, where possible, name spelling, addresses and post codes.
Any duplicates, gone aways, deceased or those registered with the "do not mail" service can be removed.
Once cleansed, our Data Centre slices and dices your data into narrowly defined segments. Drilling a little deeper we create tighter profiles that go beyond basic geo-demographics. 1-to-1 marketing identifies and connects with individuals, rather than mass communicating with the world at large.
As a campaign is designed and executed, our team of data specialists will be involved from start to finish.
Data services include:
» Database audits
» Analytics/Segmentation/Profiling
» List Hygiene/Compilation/Acquisition
» Merge Purge/Data Parsing
» Messaging/Coding
» Postal Requirements
» Tracking/Measurement/Analysis
» Mapping
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