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" Marketing " the catch-all word for everything from adverts to " A " boards.
However, 1-to-1 marketing is a specific, method based approach. One that MRM has practised and developed over many years. It's about using database technology to deliver insight to customers; their past behaviours and developing future views. It's about matching operating systems; digging into your company's data assets and developing customer intelligence.
1-to-1 marketing starts with the mass market and steadily breaks down into segments; matching needs with solutions and identifying emotional triggers that motivate response.
One message to all is no longer the only viable marketing proposition.
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