Digital assets take many forms. Word documents, PowerPoints, photographs, illustrations and logos. Pretty much anything that can be digitised.
However, an asset is only an asset when you can find it!
According to research *, an average of $8,200 per person per year is spent on file management activities which include searching, verification, organisation, back-up and security, not to mention the claim that the average creative person looks for a media file 83 times a week and fails to find it 35% of the time!
( * Source:- GISTICKS/Wikpedia )
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